Privacy Policy

Overview

Welcome, and thank you for becoming a valued member of 【Utopia】! While providing you with high-quality dining services, we place great importance on protecting your personal privacy and provide this Privacy Policy to you.

This Privacy Policy describes how Utopia and its parent and other affiliated companies (collectively referred to as “Utopia”, “we” and “us” below) collect, use and disclose personal information of customers through our 【Utopia】 (“Mobile App”). This Policy also describes your choices and legal rights with respect to such personal information and applies to any personal information collected about you by us.

Please read this policy carefully and thoroughly before visiting this App. By using the Services, you are deemed to have accepted our Privacy Policy.

1. What Types of Personal Information Do We Collect?

1.1 Basic Registration Information:

When you register as a member, we collect your name, valid mobile phone number, commonly used email address, and date of birth. This information is necessary for creating and managing your membership account, ensuring that you can fully enjoy exclusive member services.

1.2 Consumption Information:

During your beverage experience at our store, we record details of your orders, including time of consumption, ordered items, and transaction amounts. This information enables us to accurately provide membership benefits, such as point accumulation, exclusive discounts, and special birthday offers.

1.3 Additional Interactive Information:

When you use our online platform or voluntarily participate in offline activities, we may collect additional information such as your feedback, survey responses, and other voluntarily submitted content. This helps us continuously improve our services and enhance your beverage experience.

2. How Does Utopia Use Personal Information About You?

2.1 Customized Membership Services:

We use the collected information to tailor personalized services for you. For example, we may calculate your membership points based on your consumption records or provide personalized birthday rewards or festival benefits.

2.2 Personalized Recommendations:

By analyzing your consumption habits and preferences, we may recommend beverages, or promotions that tailored to you, helping you discover more flavors and exclusive offers.

2.3 Marketing Communications:

We may send you updates about Utopia, promotional campaigns, or newly launched beverages. You may opt out of such marketing communications at any time, and doing so will not affect your ability to enjoy normal membership services.

2.4 Legal and Compliance Disclosures:

Without violating this Policy, We may disclose your information in certain circumstances, such as:

1.To comply with laws and regulations, or mandatory requirements of governmental authorities;

2.To protect the lawful rights and interests of you, us, or third parties;

3.To prevent or address fraud, security, or technical issues.

We will make every reasonable effort to limit the scope of disclosure and ensure that any disclosure complies with applicable legal requirements.

3. Does Utopia Share Your Personal Information with Third Parties?

We will share, transfer, or disclose your personal information to third parties only with your consent or at your explicit instruction. In addition, to improve the quality of our products and services, we may share, transfer, or disclose your personal information under the following circumstances:

3.1 Affiliates

We may share your personal information with our affiliated companies, ensuring that they process your personal information in accordance with the purposes and requirements stated in this Policy. If an affiliate intends to use your personal information for purposes beyond those stated herein, we will seek your renewed consent.

3.2 Third-Party Service Providers

When necessary for business operations—such as payment processing with financial institutions or order delivery with logistics service providers, we may also provide or transfer any data we collect from you to any agent, contractor, or third-party service provider that offers administrative, data processing, IT, or other services on our behalf, in order to enable us to fulfill the purposes set out in this Policy.

We may provide links to third-party products or services when you use this App or when we deliver services to you. These links are provided solely for your convenience. We do not control, and make no representations or warranties regarding, such third-party products or services, and they should not be construed as recommendations or endorsements by us.

Please note that when you access or use any third-party products or services, any personal information collected by those third parties will be governed by their own privacy policies, not this Policy.

4. How We Store and Protect Your Personal Information?

4.1 Place of Storage

We may store or process your personal information outside of Australia. Specifically, your personal information may be stored on servers located in Singapore, operated by our service providers. Regardless of where your information is stored, we will take reasonable and necessary measures to ensure that the recipient provides a level of protection for your personal information that is no less than that required under applicable laws and this Privacy Policy.

4.2 Security of Personal Information

We are committed to protecting the security of your personal information. We employ a variety of technical and organizational measures to safeguard your information against unauthorized access, use, modification, damage, or disclosure.

In the event of a personal information security incident, we will, to the extent required by law, promptly notify you via push notification, announcement, or other appropriate means. Such notice will include basic information about the incident, potential impacts, measures taken or planned, recommendations for mitigating risks, and any remedial actions available to you. We will also take timely measures to address system vulnerabilities, network attacks, viruses, and other security threats.

4.3 Retention Period

We will retain the information only for as long as necessary to fulfill the purposes for which it was collected and to process it as required. In addition, we may retain your personal information to comply with professional, legal, accounting, or reporting obligations, as well as to resolve disputes and enforce our agreements.

When determining the appropriate retention period for personal information, we take into account factors such as the scope, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which the information was collected and processed, whether those purposes can reasonably be achieved by other means, and any applicable legal or professional requirements.

5. What Rights or Choices You Have Regarding Your Personal Information?

5.1 Right to Know:

You have the right to know the information we have collected about you, including the sources from which it was obtained, the business or commercial purposes for collecting, or sharing it, the categories of third parties to whom it may be disclosed, the types of information shared with those third parties, and the specific information we have collected about you.

5.2 Right to Access:

You may request access to your membership information at any time to understand how we store and use your information.

5.3 Right to Correct:

You have the right to correct inaccurate Information that we may maintain about you, subject to appropriate verification.

5.4 Right to Delete:

Under applicable legal conditions, you may request the deletion of your membership information. We will process such requests promptly in accordance with relevant procedures.

5.5 Right to Withdraw Consent:

You may withdraw your consent to our collection and use of your information at any time. Please note that doing so may affect your ability to enjoy certain membership services that depend on such information.

6. How We Amend And Update This Privacy Policy?

We may revise this Privacy Policy from time to time in response to changes in applicable laws or business needs. Updated versions will be made available on App’s homepage. Continued use of our services following any changes will be deemed acceptance of the revised policy.

We encourage you to check the date of our privacy policy when you visit this Site for any updates or changes. We will notify you of any modified versions of the privacy policy that might materially affect the way we use or disclose your personal information.

7. Contact Information

If you have any questions, suggestions, or requests regarding this Privacy Policy or wish to exercise your rights, please contact us at:

customerservice@utopia-aust.com

We are committed to responding promptly and assisting you with your concerns.